How do you create campaigns that don't just navigate the city's chaos, but own it?
For Yango in Pakistan, Morocco, and Oman, the challenge was real – hitting price, traffic, and showing the full offering authentically.
Our three hero films tackled these head-on. But here's the muscle: After proving our capability on campaign after campaign, our internal creative studio earned the right to handle all Yango creative briefs, bringing the work fully in-house from external agencies. This is the result: authentic, gritty, creative, born from the streets, showcasing the power of owning the creative ride from inside.
Oman film: One-Super-Tap
Pakistan: No-haggle. No-Worries
Pakistan again: The wedding rush
Credits:
Mohammed Essam – Copywriter
Dmitry Vershinin – Super App Art Director
Evgeniia Sabirzianova – Producer
Nikita Nikiforov – Creative Lead
Olesia Starodubtseva – Production Lead
Viktoria Nikulnikova – Yango Brand Director
Dmitry Vershinin – Super App Art Director
Evgeniia Sabirzianova – Producer
Nikita Nikiforov – Creative Lead
Olesia Starodubtseva – Production Lead
Viktoria Nikulnikova – Yango Brand Director
