Encourage the beautiful game! Even if football has become boring, repetitive, and tactical? Where the best player is the one with good statistics, not necessarily the highest skills. At this time, to break this equation, Pringles decided to make a change in the game by creating 'Legends of Fun' led by the legend, David Villa.
Taking advantage of the buzz around players moving to the Saudi League, we thought of a vague press conference where David Villa signs and announces his move to Saudi Arabia... Shortly after, we revealed the rest of the story... that he's coming to Saudi Arabia to bring fun back to football once again.
I participated in this campaign by writing some ideas for the press conference, translating the campaign into Arabic, and preparing social media content.
Client: Pringles
Agency: Socialize
Creative Director: Jason Velazquez
Senior Copywriter: Jack Rogers
Art Director: James Young
Account Dir: Rhea Samuel
Account Managers: MO Awkel, Marwa Elkhateeb
Agency: Socialize
Creative Director: Jason Velazquez
Senior Copywriter: Jack Rogers
Art Director: James Young
Account Dir: Rhea Samuel
Account Managers: MO Awkel, Marwa Elkhateeb
