Challenge: In Egypt, people love hotel charm but see hotels as temporary. Rivan Tower, the New Capital's first hotel-apartment tower, needed to convince them to buy, not just rent, their own hotel room.
Idea: We tapped into real hotel insights, the quirks and pleasures, with Bayoumi Fouad, a beloved actor and hotel enthusiast. Through his witty storytelling, he revealed the big news: hotels are now yours.
Execution: We wrote and shot a film with Bayoumi's signature humor in just two days. The ad reimagined hotels not as short escapes, but as permanent homes with ultimate freedom and comfort.
Results: The entire tower sold out one week after launch. This proved that with cultural insight, the right face, and a fresh idea, advertising doesn't just sell, it sells out.
Thanks to the great team: Social Nuts, Tarek Kaddour
Written and directed by: Mohamed Essameldeen
Creative strategist: Aya El-Hadad
DOP: Haitham Nasser
Editor & colorist: Donia Sallam
Motion Graphics: Ahmad Mokhtar, Omar Abdelmonem
Account director: Dina Abuel-Magd
Production staff: Mohamed Gharieb, Mahmoud Gharieb, Osama Nakeeb
Written and directed by: Mohamed Essameldeen
Creative strategist: Aya El-Hadad
DOP: Haitham Nasser
Editor & colorist: Donia Sallam
Motion Graphics: Ahmad Mokhtar, Omar Abdelmonem
Account director: Dina Abuel-Magd
Production staff: Mohamed Gharieb, Mahmoud Gharieb, Osama Nakeeb
