Challenge: Toddlers have a special talent: hijacking their parents' phones to type pure keyboard chaos, random stringsjksdhsad  in notes, messages, search bars, wherever they see and opportunityuiqjkwgehb.
Context: So we thought… why not make this chaos count? For the kids. For the parents. For the world.
Idea: We turned any 8-letter toddler smash into a promo code. Yup; jklmnopa could unlock an extra 10% off. Their first words discount fr.
Approach: In-app, our system accepted any 8 letters as a valid code. Moms started handing over phones willingly. Dads cheered at tiny fingers smashing screens. The world got cuter and happier.
Result: The numbers are on the caseboard. But let’s put it this way: the internet lost its mind.
Credits
hgjagwew: Mohamed Essameldeen
jkhasdse: Mohamed Essamledden
sauekgtwyu: Mohamed Essameldeen
Agency: hgjwqgeiu
SFX team leader: gjhwgqeqwe jkae

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