Context: Egypt's high-end real estate market always sounded stuffy: corporate, cautious, and frankly, dull.
Skybridge Tower changed that. They launched Cairo's first branded residences connected to a hotel, finally bringing luxury living and smart investing to the same address.
Skybridge Tower changed that. They launched Cairo's first branded residences connected to a hotel, finally bringing luxury living and smart investing to the same address.
Challenge: Our big challenge was simplifying this new concept of branded residences. We needed to bridge the gap between serious investment and aspirational lifestyle, convincing cautious investors they could enjoy lavish living and still make a great profit.
Idea: We cooked up "Have Your Cake and Live in It."
This campaign turned financial benefits into delicious visuals and relatable language and this combo hit different in the real state sector.
This campaign turned financial benefits into delicious visuals and relatable language and this combo hit different in the real state sector.
Get the journey done with a simple click on this website AFG | Skybridge Hotel
Client: AFG Developments
Agency: Social Nuts
Director: Omar Shawky
Creative team: Aya Elhaddad, Mohamed Essam
Copywriter: Mohamed Essam
Account Manager: Nancy Nabil, Esraa Moharam
Production house: Cameo Productions
Agency: Social Nuts
Director: Omar Shawky
Creative team: Aya Elhaddad, Mohamed Essam
Copywriter: Mohamed Essam
Account Manager: Nancy Nabil, Esraa Moharam
Production house: Cameo Productions
